Striving
for All

Role

Graphic Designer
Freelance

Team

Suyin Tung
(Solo, freelance)

Duration

September 2024
(on-going)
01

Overview

Striving for All is a Non-profit Organization seeking to provide accessible education and healthcare to underprivileged children. After having operated for 4 years, they have grown a large network of partnering organizations and donors, and have been able to help many communities.

Due to their success over the years, they decided to showcase this in the form of an annual report that would be available on the website and in print.

This report would inform donors, stakeholders, and partners of where their contributions are going, and spread awareness of what Striving for All has achieved.
Brand Awareness
Communication
Teamwork
02

Problem

Since this was going to be Striving for All's first annual report, it was important for me to create a structure and layout that they could continue using in the coming years.

There was also a lack of design systems and brand guidelines for me to follow, so I had to improvise and picked appropriate elements from their existing website.

The report also had to be easily editable by the SFA team and required the ease of creating a printable version, so we agreed that we would work on Canva.
Competitor Research
Website Audit
Graphic Design
Canva
03

Design 
Process

The project began with a meeting with SFA's founder to understand the organization's mission and the purpose of this report. This was followed by extensive research of other similar organizations. After creating a rough formatting guideline, I create a low-fidelity wireframe-type version of the report.

Upon approval of the layout, I proceeded to incorporate more details and elements into the report, such as images taken at events, and brand colors.
Planning
Wireframing
Graphic Design
Competitor Research
High-Fidelity Designs

Final
Deliverables

Pictured: Approved designs for pages of the SFA Impact Report. Information is yet to be updated.

(Left to Right: Title page, Active Countries, Projects page, Staff, Timeline of Events, Achievements, Impact, Mission, Contact Us Page)
04

Solution
& Results

Through thorough research, planning, and communication with SFA, I was able to develop and deliver a detailed annual report that stayed true to SFA's mission and brand.

I also incorporated clickable links to enable users to quickly be redirected to the website in order to find out more or make donations.

As the information of the annual report is yet to be updated and published, accurate results are yet to be achieved. Once the report goes live, it will be viewable to the public via the Striving for All website.
Time Management
Client Management
striving for all mockup

Other
Projects

By the numbers
Years of experience
2
Projects Completed
10
+
Industries served
3
Clients satisfied
1
0
0
%